AOL Instant Messenger is Set to Shut Down- Here’s What You Can Use Instead

AOL Instant Messenger, more commonly known worldwide simply as AIM, will forever be the program that gave many people their first instant messaging (IM) experience. The sounds and looks of AIM are so familiar to an entire generation, that to this day even those who stopped using the program years ago easily recognize them. This is why the announcement that AIM will cease operations as of December 15th is both a watershed moment and a good reflection point for the industry. While AIM will remain in the memories of millions, it’s now time to start thinking of the future. Specifically, what’s next for AIM customers and what are the implications for the messaging industry?

Short Term Choices

In the short term, millions of current AIM users are left with a choice as to which messaging program to switch to. This sounds like a simple decision, but given the plethora of options out there, the majority of which didn’t exist two decades ago when AIM came on the market, the choice can seem intimidating. In order to make the best choice it’s important for users to reflect on what they value most in a messaging program in terms of features, functionality and security. On the basis of that they will be able to make the right choice for their future messaging.

Many AIM users remained with the program over the years because of their reliance on personal IM on their home computer. If that’s all that a user uses their messaging program for, then AIM was an excellent choice, as it focused mainly on its desktop client over the years. For users looking to replicate this experience then Skype is a logical choice. The setup is not dissimilar to AIM’s, and chances are that the majority of AIM contacts already have a Skype account. The added benefit here is that Skype has much more functionality than AIM, particularly in the peer to peer and group calling areas.

While some AIM users may be looking mainly to replicate their experience, others will most likely use this as a chance to make a choice which is an improvement on AIM, be that through the addition of business messaging, a program with increased security features, or a program that offers a wider range of chat services than AIM. Luckily there is one choice that covers all three of these areas. Brosix Instant Messenger is a messaging program that is geared towards both personal use, in the form of a cross-platform messaging app, and business use, in the form of a privately administered team network. All the data transferred on the Brosix network is end to end encrypted, a security level that AIM and many of the most popular messenger programs have not reached. This makes it the logical choice for those wishing to ‘take the next step’ in their messaging.

Long Term Lessons

AIM Closing down

In the long term, the entire messaging industry can learn key lessons from the 20 year AIM experience. Lessons that can make businesses more sustainable through maintaining relevance and increasing profitability. Any time a business goes from an industry leader to one of the least popular messenger programs, there is much to learn from the experience.
In an industry as dynamic as messaging, a company’s ability to innovate and adapt to market trends is key to its long-term sustainability. In the last 20 years alone messaging has gone from online chatting, to social networking with chat capabilities, to cross platform messaging programs, and much more. AIM’s slowness to respond to these changing trends is one of the main reasons it began to lose relevance. The AIM experience shows that in order to last the test of time, a messaging program must at the very least respond to market trends, or better yet, help shape them.

One of the other challenges that AIM faced over the years is guaranteeing a safe and secure messenger experience for its users. With the ever increasing importance of cybersecurity, messenger programs must put in place strict measures to protect user data. As more personal information is moved online, and more people rely on messenger programs for their daily interactions, a failure to provide a high level of cybersecurity can lead to users abandoning a given messenger program. This may not have been the driving factor behind AIM’s decreased user base over the years, but it certainly contributed to it.

Moving Forward

AIM will soon be gone as an active program, but its memory and experience will remain. By using this moment to make an informed choice as to where they should turn for their messaging needs, AIM users can prepare themselves for an ever evolving future of messaging. This future will be determined and shaped by many of the lessons that the industry has learned through AIM’s 20 years of operations, and for that its legacy will live on.

With the closure of AIM comes the logical question of what’s next?

While a thorough analysis of the story will surely provide valuable insights into the messaging market, there’s an even more pressing question: where can dedicated AIM users go for their messaging needs? In an attempt to answer this question, below you’ll find 4 great options for its’ replacement. While the memories that people have gained over the 20 years of using AIM can never be replaced, there are numerous great messaging options out there for the future. Here are the top choices.


Brosix Instant Messenger

Throughout its 20 years of operation, AIM continued to have security concerns, scoring poorly on several watchdogs’ cybersecurity assessments. This left it vulnerable to exploits and data hacking, which lead to large scale concerns among its user base.

For users looking for a secure IM replacement option, Brosix Instant Messenger provides full data encryption and the option to integrate the leading anti-malware software into the IM network. Apart from that, it has many more features and functionality than the latest version of AIM, and is available in an enterprise version for those looking for a dedicated business messenger replacement.


For many, Skype will be the logical next choice after AIM closes, as it has been a dominant market player in its own right for years. With a heavy reliance on desktop clients, Skype in many ways resembles much of what users found appealing in AIM. Skype has a wide range of features enabling, on top of the traditional messaging, file transfers, video chats, and voice calls. Skype also provides the unique feature of allowing users to set up a mobile or landline type phone number for an affordable price, which is great for those AIM users who find themselves on the move.


WhatsApp has dramatically gained popularity in recent years, with a current user base of over one billion. Originally developed as a mobile messaging service, WhatsApp has recently released web-based clients and apps for Windows and Mac. This makes it a good choice to replace AIM, which until the end relied heavily on computer based messaging. So for those not yet ready to completely move from desktop to mobile, WhatsApp now has you covered.

Google Hangouts

Google has had prior forays into the messaging arena, with several previous products including Google Talk, Google+ Messenger and Hangouts. Google Hangouts is the latest platform which combines the previously mentioned three. Backed by the powerhouse of Google, Google Hangouts is accessible through the popular Gmail email client, as well as several mobile apps, making it a great option for AIM users who already use Gmail for their emailing needs. As with the other options in this list, Google Hangouts provides a range of text, audio and visual chat options, including free group calls with up to 25 users.

In Conclusion

As the saying goes, every end is a new beginning, and so it is with AIM’s closure. Tens of millions of former users will associate AIM with a specific time and specific memories, but now are presented with the opportunity to find a new, and frankly improved, messaging client that better addresses their needs.

While AIM should be remembered for its pioneering work, it’s time to move on to the next phase in messaging.

Nikola Baldikov

Nikola Baldikov is a Head of Marketing at Brosix, specializing in SaaS marketing, SEO, and outreach strategies. Besides his passion for digital marketing, he is an avid football fan and loves to dance. Connect with him on LinkedIn or follow him on Twitter at @baldikovn.

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