IM benefits

The Positive Impact of Instant Messaging in the Business World

March 29, 2017   Instant Messaging

Did you know there are approximately 28 million small businesses in the United States alone? How about the fact that there are nearly 19,000 companies with 500 employees or more?

These are big numbers, especially when you consider the fact that it doesn’t take into account companies in other parts of the world.

Although every organization is unique, there is one thing that successful companies share with one another: the ability to communicate in an effective and efficient manner.

Go back in time 30 years and business communication was all about telephones, fax machines, and snail mail. While these methods of communication remain in use, it’s important to make note of the many changes that are occurring. Most notably, a large number of companies are turning their attention to technology, such as instant messaging and text messaging.

Below, we’ll outline the positive impact instant messaging can have in the business world. With these points in mind, you may realize that your company has been missing the boat in regards to communication.

Fast and Efficient

In the past, the primary issue with business communication was a lack of speed and efficiency. For example, it’s slow to send a letter from one side of the country to the next. Also, it’s inefficient to use a fax machine, as it takes too much time and you’re limited in regards to what you can send and receive.

With instant messaging, however, none of this comes into play. Instead, speed and efficiency never fails.

You can send and receive messages in real time. You can connect with people in your network, all without having to pick up the phone or type a letter.

Long List of Features

There is more to instant messaging than sending and receiving text-based messages. This may be at the core, but you don’t want to stop there. There are other features that make this a preferred method of communication in today’s day and age.

For example, you can use chat rooms to connect with more than one person at the same time. In many ways, this is the “new age conference call.”
And of course, video messaging is all the rage. With this, you don’t have to visit someone in person to actually see their face. Instead, you can conduct a face to face meeting regardless of where the participants are located.

With each passing year, instant messaging technology continues to advance.

Save Time and Money

Let’s face it: every company, regardless of industry and size, has a strong interest in saving both time and money.

Instant messaging allows any company to do just that.

Do you spend a lot of time traveling to meet with clients? Do you spend a lot of time walking from one office to the next, all within your building?

Instant messaging helps eliminate this, as you can communicate in real time via a variety of tools.

When it comes to money, instant messaging is just as beneficial. Imagine this scenario: you’re staffed with the task of traveling across the country to meet with your sales team. Not only does this take a lot of time, but you’ll spend thousands of dollars on travel.

Why do this when you can rely on an instant messenger? As noted above, with a variety of features, you can communicate with others in a face to face environment – even if you’re thousands of miles away.

Yes, it costs money to use a high quality instant messaging application, but you’ll more than make up for this over the long run.


It’s hard to imagine the impact that an instant messenger can have on your business until you actually get involved. Once you’re using the technology, new benefits will move to the forefront on a regular basis.

As a business owner or technology professional, you should always be seeking ways to improve the performance of your company. While there are many ways of doing so, the use of an enterprise instant messenger should never be overlooked.

Do you have any experience with IM technology? How has this benefited your business in the past? Share your thoughts and advice in the comment section below.