Effective Collaboration in the Workplace

Effective Collaboration in the Workplace

Creating and fostering workplace collaboration is paramount for the company’s continued growth and building a productive and enjoyable environment for your team members.

However, while essential, high-level collaboration is hard to achieve given today’s hybrid nature of work. The way people work together has thoroughly changed in the last two decades.  Companies become internationalized and grow in size, teams get bigger and we increasingly rely on technology to cooperate with other people in our organization.

The COVID-19 pandemic has sent waves through every conceivable industry, forcing once close-knit team members to work on projects remotely without the ability to collaborate in the same way they used to.

As such, it’s more important than ever to dedicate time and resources to rebuild and strengthen the collaborative spirit. According to the International Data Corporation research, companies with intelligent and collaborative work environments will see 30% less staff turnover, 30% higher productivity and 30% more revenue than their peers.

In this article, we’ll go over what workplace collaboration is, why it’s important,  how to build the appropriate company culture to promote it, and how collaboration apps help you achieve it.

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What is workspace collaboration and why is it important?

What is workspace collaboration and why is it important

Workspace collaboration refers to employees and team members working together to achieve a common goal, solve problems, share skills and pitch new ideas. At first glance, you might think that this is nothing more than a New Age corporatist concept with no actual meaning behind it. You would be wrong, as collaboration often refers to very specific practices and approaches that any growth-oriented company should seek to employ.

Well-functioning workspace collaboration breeds innovation, the development of new solutions, and the sharing of knowledge and expertise among colleagues. You could have a crack team of experts, but if they’re not working together and are acting as solitary employees, you’ll be wasting money on productivity apps and, moreover, revenue.

On the other hand, a genuinely collaborating team can rely on each other to reach project goals, share ideas, and offer different perspectives while fostering deeper and meaningful relationships.

The lack of collaboration in the workplace is often felt directly. Fierce Inc’s survey tells us that over 97% of respondents believed that lack of alignment with their team directly impacted the project’s outcome. Additionally, 86% blamed lack of collaboration and communication for workspace failures.

However, it’s essential to keep in mind that building a collaborative culture is done on multiple levels. At the team level, workplace collaboration is promoted through the use of the right collaboration tools, the creation of proper strategies by managers and executives, and the reorganization of the workspace itself.

5 Advantages of workplace collaboration

5 Advantages of workplace collaboration

Before we get to the best practices for promoting collaboration in your company, let’s go through all the advantages of a truly collaborative organization. This will show you why it’s wise to invest both money and time to encourage collaboration and highlight which segments of your everyday work stand to benefit from this.

Encourages problem-solving among team members

When colleagues work together and pool their knowledge and expertise, they build a more robust apparatus for tackling issues and solving problems. This pool of skills and perspectives is much stronger and more capable than the sum of its parts. When each employee is working independently, with no proper communication and without a common goal in mind, they’ll encounter roadblocks with much more frequency. 

However, if the team has a problem-solving attitude and can overcome obstacles without wasting time or requiring an outside intervention, the workflow for the entire company will be significantly more efficient.

Breeds innovation

Companies live and die by how innovative they are. While knowing and mastering industry-proven practices is a great start, you’ll want each team member pushing boundaries and looking for new ideas and approaches. Engaged and collaborative teams will be more motivated and inspired to look for new solutions and ways to improve your business.

Cohesive teams

Teams that are collaborating are bound to become more cohesive and connected. The results are two-pronged. First, teams will work together more efficiently, learning how to cooperate better to meet the demands of any given project.

Secondly, employees will develop a more robust and more durable form of internal communication to build lasting relationships. All of this results in higher employee happiness and retention rates, which are the backbone of any truly ambitious organization.

Knowledgeable employees

As we’ve mentioned before, when you encourage collaboration in the workplace, this will lead to teams and individual team members sharing skills between themselves. Not only does this help them solve the problems at hand, but this also represents a learning process for all the people involved. Hence, you’ll end up with a group of much more knowledgeable and capable workers than you initially started with.

Additionally, when employees work in an office with a healthy company culture and supportive environment, they’ll be motivated to improve independently, willing to brush up their skills to help the company grow.

Workplace collaboration lets everyone see the bigger picture

One of the most commonly faced issues in the corporate world is the inability to bring together each employee in a unified vision of the company’s goals and targets. Without collaboration, members are often hyper-focused on their own projects and tasks, without seeing how and why it all comes together.

However, prolonged and effective collaboration in the workplace and the cooperation that results from it lets team members see the bigger picture. They’ll be able to see how each employee and sector of the organization is connected, and hence aid them in understanding their job better.

Looking for a team collaboration app? Check out some options:
20 Must-Use Communication Platforms for Practically Any Business

How do you achieve effective collaboration?

Now that we’ve laid out all the benefits of motivating and showing people how to collaborate, let’s see how you achieve effective collaboration. Before you set out on this endeavor, remember that this is not something you achieve overnight.

Planting the seeds of collaboration in the workplace takes time and needs to be performed on multiple levels. Additionally, this is not a process that ever truly ends, as you should constantly be on the lookout for ways to encourage cooperation to create a truly successful collaborative environment.

Here are the ways to achieve effective collaboration between employees and reap the benefits of a truly unified organization.

Build trust between everyone in the workplace

Build trust between everyone in the workplace
One of the first and essential areas you should focus on is building a trusting atmosphere in the company. Naturally, this is often the most challenging part, and failure to do so can leave employees distrustful of one another and unmotivated to work.

There are several ways to build trust in the workplace. First, start with yourself. Always be open and truthful in any and all office communication with the team members. Backpedaling on promises, hiding business developments and favoritism are easy ways to potentially cause irreparable damage to intra-company relationships.

Instead, promote socialization and stress-free activities in the workplace to let trust build naturally between workers. Always aim for complete transparency when it comes to goals and expectations and drawbacks and obstacles in your way. On top of that, set up publicly-known milestones so everyone has an idea of how far the team has come and what else awaits them in the future.

A trusting atmosphere will make each member of your organization feel safe and relaxed. They’ll feel free to pitch new ideas, ask for help when needed, and be motivated to cooperate and work towards project goals.

Lead by example

Another crucial element to building a collaborative culture in the office is to lead by example. Employees are traditionally distrusting management, whom they tend to perceive as people who ask too much of their underlings without actually contributing anything.

Real leaders need to put in visible work towards the goals set in front of their teams. Furthermore, this includes showcasing collaboration in practice by being open to suggestions, listening to feedback and valuing what team members bring to the table.

Keep meetings short and efficient

“This could’ve been an email” is one of the most commonly uttered sentences in the corporate world, and for a good reason. Meetings can often drag on, impeding both workers and management, bringing more harm than good.

While meetings are crucial in building collaboration in the workplace, keeping them efficient and short is imperative. A robust collaboration app can keep the meeting digital – saving time and not sidetracking employees who attend it. Additionally, it’s wise to make a clear meeting outline ahead and stick to it, as well as impose a reasonable time limit for the whole affair.

Other than that, encouraging teams to communicate with each other daily, either in person or via collaboration messengers, can reduce the overall need for meetings.

Create a safe and empathetic environment

Create a safe and empathetic environment

If you want the members of your company to truly collaborate, you need to create a safe and empathetic environment. As with all of the previously mentioned points, this should start with you. People often look to leaders for guidelines on how to behave, whether you want it or not.

You must make everyone, no matter their background and knowledge, feel safe both in their team and in your business as a whole. Employees shouldn’t be afraid to share ideas among themselves and in official meetings. Fear is a strong demotivator and will lead employees toiling away in isolation, afraid to say anything.

Listen to what everyone has to say and provide constructive feedback.  Also, display empathy and understanding for challenges people face and detect what issues people face in any given project.

Use collaboration apps

The collaboration software market has been on the steady rise in recent years, with these apps becoming practically mandatory in making collaboration in the workplace a reality.  With COVID-19 forcing many people to work remotely, getting anything done would be hell without collaboration tools to rely on.

Even if your whole team is in-office, these apps just make everything so much easier. Nowadays, 83% of employees rely on technology for collaboration and collaboration tools increase productivity by up to 30%

This chart from McKinsey and Company demonstrates how digital collaboration tools can benefit a firm’s workflow.

Brosix is one such tool, providing companies with a secure and private network for collaboration. Brosix’s toolkit encompasses messaging, audio and video communication, file sharing, screen sharing, and much more.

A plethora of other tools and task management apps can help workplace collaboration bloom between teams. Employing them will allow each team to communicate quickly between themselves and with any other sector of your business, quickly getting the information they need or sharing new ideas.

Promote accountability and process

For workplace collaborations to develop and your group to overcome challenges, you need to lay out the production process and promote accountability. By helping everyone understand the process and what role everyone’s tasks play in the overall project management pipeline, you’ll show employees how their success – or failure – impacts others in the company.

Accountability is a crucial aspect here. If someone underperforms or fails to complete their tasks, they’ll be able to see how it affected other people they work with. This will motivate both teams and individuals to work hard not to drop the ball to avoid other sectors suffering.

Maintaining collaboration in the workplace

Maintaining collaboration in the workplace
As we said before, workplace collaboration is not a one-time affair but an ongoing effort you have to focus on constantly. This means both – keeping in mind the methods and tips mentioned above and always looking for new collaboration tools and ways to keep your business working like clockwork.

You’re bound to come across challenges and obstacles that may endanger the success of your efforts or grind them to a halt. However, in most cases, you’ll find that these problems stem from the wrong or incomplete application of collaboration-promoting efforts. If this occurs, go back to the drawing board and work to identify where these problems lie.

The future of work is still unclear, as the COVID-19 pandemic proves challenging to eradicate. Even if we get back to normal completely, it seems likely that many employees will want to stick to working remotely.

As such, executives, HR departments, and team leads face challenges in building the collaborative spirit among a dispersed workforce. This is no cause for despair, as this further emphasizes the importance of these efforts.

Brosix’s business-oriented messaging tool is a great starting point, as its feature-rich toolkit is well-suited for enhancing collaborative efforts both for remote and on-site teams. Try it out today!

Lora Ivanova

Lora Ivanova is a B2B Sales & Social Media Executive at Brosix, establishing, developing and maintaining relationships with prospective clients. She also enjoys researching and writing about how a company can optimize its work processes through technology, to ensure best possible customer satisfaction, while saving time and money. Besides these, Lora expresses her passion for flowers through creation of bottle terrariums.