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Video Interviews Are an Essential Part of Your Organization’s Success – Here’s Why

January 14, 2019   Instant Messaging

If you hadn’t noticed, technology is completely transforming most business-related processes – from how we send and receive information, communicate with each other, and even conduct and attend interviews.

That’s right. The job interview is changing, with more and more companies preferring video chats to conduct initial screenings, early rounds of interviews, or even the entire interview process.

If you’re not using video technology in the recruitment and hiring process, you could be sacrificing efficiency, effectiveness, access to a wide range of talent, and much more. Video interviews are an essential part of your organization’s success. Here’s why:

They’re More Efficient

video interview are More Efficient
Arranging and carrying out in-person interviews is a burdensome process, especially if the pool of candidates is large. Video interviews, however, allow hiring managers and recruiters to conduct more interviews, and more quickly and efficiently.

Video interviewing allows you to more easily tackle scheduling conflicts, as the interviews can be conducted anytime and anywhere there’s an internet connection. This is particularly helpful for the initial screening process or first-round of interviews where the goal is to get to know the candidate on more general terms. Not only is this a more efficient way to screen candidates, but it’s more cost-effective too. Video interviewing eliminates costly travel, transportation, and accommodation costs for candidates who aren’t based locally.

Recruitment Techniques Should Echo Company Processes

People want to work for a companies which operate smoothly, effectively, and dynamically. Not exactly groundbreaking stuff, right? But, your hiring process is actually a reflection of how your company operates. And it’s the first process a candidate is exposed to.

Job hunting is already difficult enough. If the applicant is already employed, that challenge is magnified by having to schedule personal time off in order to attend the interview. Video interviews, though, provide real-world flexibility; allowing for after-hours or even weekend interviewing.

Not only can video interviews ease some of the pressure of the interview process, but they’re inherently candidate-friendly. Meeting applicants on their terms sheds valuable insight into how your organization operates. And that’s a plus for candidates who may be a bit reserved, apprehensive, or just on a tight schedule.

Moreover, video interviewing allows you to incorporate technology into the interview process. This sends an important message to candidates. And by utilizing file transfers, screen sharing, and screenshots, both the interviewer and interviewee can more smoothly integrate multimedia and tasks – presentations, online portfolios, or complex configurations – into the interview.

They’re the Future of Recruiting

Video chats are the future of recruiting

By making the interview process more efficient, cost-effective, flexible, and even interactive for both companies and candidates, video interviews are changing how employers recruit and hire. A 2015 Futurestep survey of 700 executives noted that 71% use real-time video interviewing, while 50% use it to shrink the candidate pool.

These days, it’s crucial that your team(s) possess, at a minimum, some technical know-how. By providing the prospective candidate a platform to work with from the initial interview stage, a video interview allows you to confirm early – on a basic level – their familiarity with technology. What’s more, video interviews offer an effective method of gauging a candidate’s body language, appearance, facial expressions, and other nonverbal cues. Initial phone screenings don’t give you this luxury, while in-person interviews can be timely and costly – especially when you learn from the onset that a candidate isn’t the right fit.

A quick video screening lets you more efficiently weed out applicants with whom you may be on the fence and, as a result, invest more time and effort into truly deserving and worthwhile candidates.

They Broaden Your Reach

Economies today are better connected than ever. But they’re also rife with talent shortages. Thus companies operating in areas facing labor shortages often need to set their sights on individuals located elsewhere. With video interviews, most, if not all, of the hiring process can be conducted remotely. This also gives businesses access to candidates they may not have considered otherwise. Organizations can better meet their talent needs, and without spending a fortune on travel, transportation, and accommodation expenses.

They’re Dynamic

Importantly, using video technology to conduct an interview doesn’t strictly limit you to a video chat. By using a business instant messenger, you can incorporate a host of useful features into the interview process. With Brosix Instant Messenger, for example, during the course of a video interview you could take advantage of:

  • Unlimited Size File Transfer – Send company manuals or product information. Applicants, on the other hand, can send entire presentations or portfolios.
  • Screen Sharing – Want to give the candidate a task during the interview? Use screen sharing and have them configure the computer to carry out a specific process or function.
  • Screenshot – Need to share a link or show the candidate which page to view on a site? Screen sharing allows you to accomplish both of these tasks more quickly and efficiently.

Video Chat with Brosix is intuitive and easy to use. Both users simply need to be logged in. A video chat can then be initiated by selecting a name from the contact list, clicking “Audio and Video Talk,” and “Start Video.” And the best part – it’s available with all of the features mentioned above, and much more, for both paid and personal users.

In Conclusion

Video interviews have changed the nature of the recruitment and hiring process. They’re more interactive than phone screenings and just as engaging, if not more so, than in-person meetings. By offering greater flexibility and efficiency and consuming less time, energy, and resources, employers can focus their attention not just on attracting top talent, but hiring the right individual.